I am looking to but a new LCD TV and have found the one that I want - a 40" Samsung selling for about £780. Of course, listening to them in store at Currys or Dixons or wherever you go, they will lead you to believe that this is when they drop their prices (pre-Xmas) and that afterwards, things will actually be more expensive!
Any recommendations? Do I wait until after Christmas or actually, are the traditional January sales now just a bit of a myth and chances are that the price actually won't be much different??
I'm only after people's opinions. Don't worry, I won't hold you to it should I end up paying more whichever option I decide upon!!!