I will shortly be buying myself a new 37" LCD TV and have shortlisted the above two TV's.
Both are well reviewed TV's but I can't quite make my mind up which one to go for.
The LG is a lot of TV for not a lot of money whilst the Sony provides a bit more in terms of connectivity and established brand reliability.
Whilst the LG is the slightly cheaper set should I go for the slightly better specified Sony, particularly as with the £20 off deal at Amazon the Sony can be had for £376.99 delivered.
Alternatively should I pay more for the Sony KDL37EX503 although that involves a substantial price hike for what in essence seems to be just the upgrade from a 50hz to 100hz set.