SPAR UK’s Shop & Win mobile promotional campaign is coming back to stores in January.
Like the previous campaign in August, Shop & Win will target younger audiences with a mobile marketing drive offering daily prizes supported by instant free and money off product mobile vouchers.
Prizes include brands such as Coca-Cola, Mars, Heineken, Molson Coors and Muller, delivered direct to mobile devices to be redeemed in participating SPAR stores.
When the new campaign starts on January 5, a £500 cash prize will be available every day, with SPAR increasing the number of mobile vouchers it plans to distribute by over 20%.
Vouchers will be won by participants playing a touch screen scratch-card game on their mobiles.
Over £150,000 worth of mobile vouchers will be made available.
Using unique codes, SPAR’s mobile vouchers will enable SPAR stores to be reimbursed within days.