Cadburys has launched an online ad campaign promoting a Crunchie chocolate bar giveaway to drive traffic to its Get That Friday Feeling site.
The animated online campaign aims to raise awareness of the Crunchie brand and its website, where the first 500 people to enter their details will receive a free chocolate bar.
From tomorrow, ads will run on news sites including Metro and Evening Standard until 30 October.
Ross Farquhar, brand manager for Crunchie, said the online-only campaign was designed to capture peoples attention and generate excitement about the brand.
At this time of year people look forward to the weekend even more, so we wanted to help celebrate that Friday feeling with Crunchie fans, he said.
Please don`t expire the offer runs on the following Fridays...
The Fridays are 25th Sept and 2nd, 9th, 16th, 23rd and 30th October.
*Starts Friday mornings at 9am* while stock lasts (first 500)