Five winners will win a pair of tickets each to the Thatchers cider wassailing ceremony
Thatchers cider is for those who care about taste, from a family which has cared about cider for generations.
Witness a resurgence in a drink’s popularity these days and you’ll likely notice a procession of global brewers close behind, seizing the opportunity to mass-produce millions of pints a week of brand X or brand Y – with all of the heritage, passion and craft which a roomful of suited number-crunchers can muster. Arguably, they have their place, but, when another trend is born – off they go.
The Thatcher family members have an approach which is in marked contrast, as are the flavour and smoothness of their cider. They have observed several of these resurgences of interest in cider and, indeed, welcome them, knowing that one thing is for sure: they and future generations of Thatchers will happily carry on crafting some exceptionally fine, smooth-tasting ciders, in the way in which
William John Thatcher did when he first began cider-making in 1904.
The family’s passion is for crafting ciders using fine apples, predominantly from its own Somerset orchards, using the kind of expertise which takes a century to acquire. While each of the four generations of the Thatcher family has added to the development of the cider, all have taken great care to stick to founder William’s driving principles. To ensure that Thatchers uses only the best-quality fruit, its cider is produced from the family’s own apples, grown in its own orchards or from the ‘family’ of those West-Country growers meeting its stringent quality expectations. There is little doubt that this is a family which cares, a family which crafts.
Five winners will win a pair of tickets each to the Thatchers cider wassailing ceremony, including an overnight stay. The 2011 Thatchers cider wassailing ceremony takes place on Friday 14 January 2011.