£50,000 plus 1% of future sales of your flavour
Come up with a great flavour idea. Create a picture of what gave you the idea. Send your flavour name and picture, together with your name and postcode. Entries can be submitted by text, online, or by post.
Over all winner gets £50,000 plus 1% of future sales of their flavour. Five runners up get £10,000 each.