£500 worth of shoes for you and your children
As part of VIVOBAREFOOT’s mammoth Summer children’s campaign ‘One Step Ahead’ they are giving away £500 worth of shoes for you and your children.
British born footwear pioneers VIVOBAREFOOT are set to bring about a fundamental change in the children’s footwear market in a compelling initiative that aims to re-educate the nation on getting back to basics.
A child’s foot is not fully formed until late teenage years (the bones are soft and plastic). Any interference with natural foot development (such as non-foot shaped shoes, arch support, rigid materials and padded pitch) will deform the natural shape of the foot. A strong healthy foot is a natural one and is the foundation of healthy movement. With so much confusing and incorrect information in the children’s footwear market we knew it was time to invest our resources in barefoot education and focus on prevention rather than the cure.