The short: A chance to win £5000 towards your goal, which from the looks of the rules is anything that you aim to achieve and prove with a picture of above.
The bad: They will film you (or you forfeit prize) doing whatever you post and then use the footage of it for a year. I guess if you want to be an actor/actress then this is a win/win, but otherwise a turn down for me.
You can enter on Twitter and Facebook (https://www.facebook.com/ZurichFutureYou)
There are three ways entrants can enter the competition. As follows: 1) Via the Zurich FutureYou Facebook page: https://www.facebook.com/ZurichFutureYou, 2) Via a public Tweet, or 3) By directly commenting on any Zurich FutureYou #shareyourgoal competition advertising in Facebook. In all three cases entrants must share a description, photo, or video of their life goal and use the hashtag #shareyourgoal as part of their post, tweet, or comment. Entries may be shared on the Zurich competition social media feed. You must be the author/copyright holder of all images submitted. Dates for the four different winners to be chosen are 6 March, 20 March, 3 April, 17 April. Entries can be made from 9am on 15 February 2017 until 11pm on 16 April 2017. When each winner is chosen, all entries up until 11pm on the previous day will be be valid. All winners must agree to allow Zurich to film their bespoke experience and agree to ongoing promotion of the prize, including the repeated use of the film of the bespoke experience for a 12 month period. If you do not undertake the filmed bespoke experience you will not be entitled to, and Zurich reserves the right not to pay, the Cash prize.