Apparently this has been televised but I haven't seen it. Aviva are offering £10k of free life cover for new parents. Full details on link.
Please note that you are only eligible for this offer if:
* Your baby is up to 6 months old (if your baby has not been born, please apply after the birth).
* You are a UK resident (Channel Islands and Isle of Man are excluded) and you remain a UK resident for the duration of the plan.
* You are named on the Birth Certificate, the Full Adoption Certificate, Special Guardianship Order, or Final Residence Order.
* You are aged 18 to 66
* You have not received a positive diagnosis of HIV infection or have not, within the last 12 months, received medical treatment for cancer (including leukaemia and lymphoma).