Register on the Ann Summers website (if you are already signed up, use a different email). In the welcome email, you will receive a 10% off voucher code that can be used online off your first shop.
In the email, it also says you can either print it off or show the email in store to receive a 10% discount.
"Prefer to shop in-store? Print this email or show it on your phone in any store to receive your 10% OFF."