Sound Control just sold out to Reverb, and are presently clearing all their stock in each of their stores.
There are stores in Birmingham Bristol, Leicester, Sheffield, Glasgow and Stockton.
For example I got a lefty-headstocked Mex Arctic-white Maple-necked Fender Stratocaster for £239 (was reduced to £300) new, I might have spent a more there if I wasn't getting married this year :)
If you are looking for something premium and want to save a few pennies, these are the best deals going. If you are wanting a cheap setup, you might find you get a bit more bang for your buck here. Good luck!