Regular Asda Milk Chocolate is just 67p. That's 33.5p per 100g and this is the nice stuff, not the Smart Price one. Check out what the evil Kraft are charging for Cadbury's Dairy Milk these days - criminal. Anyway, I think that this chocolate is pretty good, and the price is right! In store and online. Same price for white chocolate too, if you like that sort of thing (but other varieties are 82p - fruit and nut, milk with crispies, plan). Lots on the shelf at Asda Bedminster (Bristol) today.