Just been in the local and the guy at the till scanned and it went through at 24.99!
Price confirmed at the Asda, Walton at Liverpool.
This is gonna be hot! :D I'm waiting at Asda now for midnight!
Update: Hearing that Tesco will be price matching for those who have a Tesco close!
Update 2: Tesco Deysbrooke is £25, looking that it'll be nationwide! Apparently ques are massing in the various supermarkets now (: