This seems to be a good price for anyone looking for this,as it seems to be priced from £50+ on most sites,inc Ebay and Amazon.
Although £29.99 @ toys r us online,but out of stock,but their delivery is more.
At forbidden planet international price is £29.99 + £2.50 delivery,less 4% Quidco too.
This amazing figure converts from monster truck into Optimus Prime. He measures 10" when transformed and 12" tall when mounted on the supplied base. He also comes with a load of weaponry and he speaks classic phrases from the Transformers movie and has light-up features.