From the site:
WEDNESDAY, 27 JANUARY 2010 - From 3:00pm to midnight - whilst stocks last!
In this deal we are discounting a whole 25% off our range of Sheffield Wednesday mugs (excludes the Children's Hospital Charity mug, the proceeds of which all go to the charity itself). Some of the mugs have just freshly been added to the online shop, so it's your first opportunity to get hold of these online!
Whether buying for the home, the workplace or as a gift, the mugs make the perfect accompanyment to any Sheffield Wednesday fan's daily cup of tea or coffee.
There is a wide range of mugs on offer, but some are limited in stock, so buy now to take advantage of this special offer.
Prices for the duration of this promotion:
Various Prices - from only £4.49!