Went last night and was charged £15.00 for tickets for 3 of us which was a nice surprise. I asked the sales assistant and she said it was now a permanent price drop including new releases and weekends. We had our student cards at the ready but the price is not discounted further with these so same price for all but unsure about kids.
So it's not for everyone but if you are local then great :)
3D films for a £1 more. Online they charge an extra 50p booking fee