I noticed this card was priced at an extortionate £29.99 in PCWorld, and is £5.99 at Play.com. Printed out the Play price to show them and after the guy checked with the manager, it was price matched with the 10% (an extra £2.40) knocked off, so only £3.59!
I didn't think that was too bad for the Ultra2 card, not the best one about, but better than the bog standard one.
Now, I know there could be endless price match threads, but I thought this one was particularly good, so thought I should share :)
The Play.com one is here:http://www.play.com/Electronics/Electronics/4-/880479/SanDisk-Ultra-II-2GB-SD-Memory-Card/Product.html