So I went into my new local BestBuy at Westfield Shopping Park, Merry Hill Centre. I spotted this marked at £24.99 there and have been wanting one for a while. Well cheap!
It wasn't even marked at half price, just marked as £24.99. I think I love BestBuy. I don't know if it is at all BestBuys, but the woman who served me said their prices are set by their head office.
Perfect for when I destroy my bank balance purchasing an iPad :).