Found this TV instore (at Marks and Spencer, Castlepoint) today for £499.
Great price as it also includes a 5 year guarantee.
This deal is also available online - although it is listed on the website as £799 it deducts £300 at checkout. Details of the special offer are given on the page below:http://www.marksandspencer.com/Sony-Bravia-KDL-32W5500-Ready-LCD/dp/B002M89WBG?ie=UTF8&mnSBrand=core
Get £300 off when you buy a Sony 32" W5500 TV. Discount applies at checkout. Offer valid from 18.02.10. Subject to availability.
Here's how (restrictions apply).
To receive the discount:
Add qualifying items to your Shopping Basket.
Your saving will appear at checkout.
Promotional offer valid for a limited time only. Items placed in the Shopping Basket overnight may not be eligible for promotion at time of checkout.
Promotional offer applies only to qualifying items displaying the offer message on their product information pages. Please see product page for additional details. Items that do not display the offer message do not qualify, regardless of the nature of the item.
Subject to availability.
No substitutions or postponements.
Offer must be redeemed through the Shopping Basket. Does not apply to orders placed with 1-Click.
If applicable, delivery charges apply to all products.
I assume Quidco/Topcashback would also apply