This has been on here before, but I believe the previous deal was Drive+5 HD-DVDs for £34.99, so obviously this is better.
1) Cheaper than any stand-alone HD-DVD player.
2) Much cheaper than a Blu-ray drive or player.
3) It's a fair price for an external usb dvd drive (though not usb powered) - useful for installing OS & software on netbooks etc.
Yes, yes, dead fomat blah blah.
If you've got a 360, then there is no reason not to also have an HD-DVD drive - as the back-catalogue of cheap HD-DVDs is quite large. Does it really matter that some of your discs are in blue boxes, and others red boxes?
You get a remote too.
Stock is limited, you'll probably have to ask if they have any behind the counter.