While the RRP is nowhere deserved, this seems like a scorching deal for a pack of 3 branded gold-plated HDMI's which are 1.8 metres in length!
They support 4x1080p video resolutions and more. They are also equipped with an Ethernet channel for your ethernet devices and they support all 3D video formats. Also they support the transmission of digital audio data to a surround audio system by a TV with built-in tuner and HDMI connection. So you won't need a separate audio cable.
Type: 3PACK High Speed HDMI 2.0 cables
HDMI Ethernet Channel (HEC)
Video resolution than 4x1080p
Suitable for 3D
Audio Return Channel (ARC)
Signal degradation is minimized with gold plated connectors
Bare copper shielding
Slip ergonomic grip for easy use
Molded plug for secure connections
Flexible PVC jacket
Warranty: 2 years