I saw this deal at Costco Watford. You get dinner for the cat for 14p with the Felix 48 pack at 8.22 quid.
The pack has four flavours (12 x Beef, 12 x Chicken, 12 x Tuna, 12 x Salmon & Trout). The BBD is 2013 so I have well stocked up.
The nice lady said that the deal was nation wide.
A good deal if you have a cat, or experimenting with new ways to tackle the credit crunch!