Looking at TV deals, notices this get some love at £419 so thought I would mention its now even cheaper at £399
Hope this helps someone out.
Edit - thanks to RealistRaja for pointing out using code TDX-KPMG its the same price at our Lovely Tesco and currently comes with the 5 year guarantee...
LED Display Technology: LED (light-emitting diode) TVs are actually a type of LCD TV. LCD HDTVs use standard compact fluorescent tubes to illuminate the picture. LED HDTVs, on the other hand, replace those fluorescent tubes with backlighting technology. LED TVs might therefore say "LCD display" on the packaging--this is perfectly normal.