I know they aren't cheap at all but still for those who decided to buy one it is the offer not to be missed
'To celebrate the launch of the fantastic new BeoVision 10 television we are offering a £500 trade in for your old TV. The BeoVision 10 LED TV is available in a 40" and 46" picture and is available to view at the Oxford showroom now. To recieve your £500 trade in simply bring in (we're happy to collect) your working television, any size, any age, any brand and receive £500 off the new full HD BeoVision 10. Offer available until August 14th.'
For further details visit http://beostores.bang-olufsen.co.uk/london-canarywharf/about+us