Spotted this afternoon in-store at Bidston, 5Kg bags of Kohinoor Extra Long Basmati rice @ just £2 (£8 on-line), and 5 Kg bags of East End Pure Basmati rice for just £1.50! Both had large yellow price signs. Situated at one end of the rice aisle near the back of the store. (Forgot to check 'Best Before' dates)
Probably a local deal, but could be available elsewhere.
I usually buy Tilda Basmati when on offer so cannot comment or recommend either of the rices.