Using code "SONYTRADE100" you can get £100 off the current John Lewis price of £749.95 when you trade in an old TV (can be any TV at all). This is an excellent deal as John Lewis is currently price matching Argos (Price was £899) and thus you would be saving a total of £250.
Purchasing through John Lewis, however, you get the John Lewis 5-year guarantee as well.
There is a similar deal already for the KDL40EX403 - do NOT get this TV, however. This TV is only 50Hz, so you will get severe motion judder, especially during fast-moving scenes (i.e. sport) or panning scenes in a movie/TV show. This TV won a Best Buy award in this month's What Hi-Fi, beating the Panasonic G20 42 inch that I was previously going to purchase: http://whathifi.com/Review/Sony-KDL-40EX503/
This is a World Cup promotion, and the trade-in deal expires on Sunday 11th July to time in with the World Cup Final.
Note you can go through Airmiles and get 129 Airmiles for buying this.
John Lewis TV description:
This TV features an integrated Freeview HD tuner which will allow you to watch subscription-free HD broadcasts. To watch Freeview HD broadcasts youll need to check that you can receive it in your area.
Enjoy movies and games in stunning Full HD on this stylish Sony Bravia KDL40EX503U LCD TV.
It uses Motionflow 100Hz technology with Image Blur Reduction which ensures smooth, sharp images in fast moving scenes, making it a great choice for sports and action movies. And as its powered by a Bravia Engine 3 youll experience images with impressive detail, optimal contrast, and truer-to-life colours.
S-Force Front Surround complements the great picture with the full effect of digital surround sound. The Invisible speakers are cleverly hidden in the design and positioned for the ideal sound elevation.
The KDL40EX503U is Wi-Fi Ready so when you add your wireless adaptor or USB dongle you can easily connect to your wireless home network without the clutter of cables. With Bravia Internet Video youll be able to connect your TV directly to the Internet to access selected online services. You can also plug in USB devices to enjoy stored movies, photos and music.
And lets not forget that the Sony KDL40EX503U is also DLNA (Digital Living Network Alliance) compatible. This enables you to access your photos, music and movies from your PC across your home network from a compatible device. For instance, you could play your friends the latest MP3 track youve just downloaded, even though your computer is upstairs in the spare bedroom.
1080p is the purest form of high definition that a television can display. This leads to a smoother, more film-like image, which will satisfy sports and movie lovers alike. With a 1080p signal, the information that makes up an image is displayed progressively or all at once, rather than in an interlaced fashion.