I've just started running recently, and buying the right gear can be expensive. Apart from the trainers (I'm not a snob, but I think the correct fitting running trainers are essential), the rest of the things that will be available from Lidl stores seem reasonable, including the HRM.
I know that I will be getting a few insoles (£1.29) and a few bits and bobs there. I know that there may be some snobs out there who prefer branded goods, but personally as I will be running too fast for people to see what brand I'm wearing, I don't give two hoots!! :)