Same price online and instore.
RRP is obviously inflated, although a couple of places are selling it for that amount, but for £49.99 these are a bargain!
Next cheapest is Amazon at £69.99
Reviews say sound is excellent, but it has issues with IOS5 in that it gives great sound but the Equaliser App doesn't work. Supposidly this is fixed now.
Doesn't bother me as i'm using it with a Nano ;-)