Amazom.com Deal Of The Day.
Offer expires when stock exhausted or time runs out!
£28 price + £3.25 delivery + £9 customs handling charge + £5.5 VAT = £48
Might be cheaper if you use a CC which doesn't charge for using $ and select $ rather £ on Amazon.com
Also if you don't get charged for customs then you get it for £31.25!