Amazon have price matched. Searched and can't find this deal apart from the Argos one.
Fire TV Stick is the most powerful streaming media stick that connects your HDTV to a world of online entertainment. Whether you're a Prime member or not, enjoy a huge selection of movies and TV episodes and exclusive features such as ASAP. Fire TV Stick is an easy way to enjoy Netflix, Amazon Instant Video, BBC iPlayer, low-cost movie rentals, live and on-demand sports, music, photos, games and more.