Banner only visible for me when I was logged out but I clicked on the button, logged in and the offer was added to my account.
Click the ‘Get £4.49 off Now’ button.
Sign in to your Amazon account, if prompted. The Offer will automatically be applied to your account after signing in.
Select any title that is available to rent or buy.
The price on site will not change, but the £4.49 discount will automatically be applied to your rental purchase and the discounted price will be shown in Your Order History.
Click ‘Rent Movie’ or ‘Buy Movie’.
Enjoy! If you rented a title you have 30 days to start watching your rental, and 48 hours to finish once started.
If you click the ‘Get £4.49 off Now’ button more than once, you may see the following message: ‘You are not eligible for this promotion. All offers have been redeemed. The item may be available for purchase at the regular price.’ In this case, the promotion has already been redeemed and applied to your account and you can proceed to rent or buy a title. Please note the discounted price is not visible in the purchase options, but it is applied at purchase and confirmed in your order email and shown within your order history at the discounted price.