The same CPU went to 700 degrees a few days ago (now expired) for £84.10 (£79.90+£4.20 postage). This has Quidco included (£1.92) and free delivery (select the budget option) to make this £73.43... Amazing price!
This is OEM rather than the retail Black Edition so doesn't come with a cooler. I was going to use an old aftermarket cooler anyway. If you're not too picky you can grab a half decent cooler for £5-6 (eg. http://www.ebuyer.com/product/126790
) and still save on the pixmania price.