Ok, quite hard to get excited by USB cables but these are really quite good.
I go through these type of cables as if they are disposable thanks to my ham fistedness and 3 small kids who seem to be expert in destroying them with minimal effort.
I like these because they are short so dont get tangled / caught, or allow you (or kids) to use the device while plugged in (them thrashing about while playing on a tablet that is plugged in charging seems to be the main cause of death for the cables)
They also have a sturdy feel, and look to be well made, but I've not had them long enough to give a proper longevity review. They claim to enable faster charging but I've not really noticed if i'm completely honest.