21:9, 2560x1080, 6ms, IPS panel, UWHD - A good combination that won't kill most decent GPUs. 4k ultrawide screens are still in the region of £800 and above, so this is a great alternative until they drop.
Good reviews all over the web. Even though it's not aimed at gamers, it seems to hold its own with some of the best. Low input latency and success stories of overclocking the monitor.
This is a pricematch with overclockers, who did it first: http://www.overclockers.co.uk/productlist.php?groupid=962
For this reason, chances are it will go back up at the end of the week to the £280 region.