Saw these in Asda Living in Newport priced at £30 from £39.99. Same price online but there's a £2.95 delivery charge.
Also comes in black - http://direct.asda.com/Apollo-Relaxer-Chair---Black/001795781,default,pd.html
I picked up the red one and it looks really nice and modern and is really comfortable. I use it mainly as a gaming chair as it's easy to move about when I need it etc.
"This Apollo relaxing chair in red is an extremely stylish and comfortable furniture piece. This chair is the perfect way to relax while watching TV or reading. The Apollo features horizontal stitch detail with circular chrome base.
Measures : 51 x 65 x 74cm. This furniture is versatile and guaranteed to add that special finishing touch to your room."