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Apple iPhone 7 256GB  £629.99 Smartfonestore

£629.99 @ Smartfonestore
I think this is a great price for the latest iPhone with massive 256gb memory brand new! This is locked to EE network. This retails nearly £799 I think so great saving. Read More
massa121 Avatar
3m, 2w agoFound 3 months, 2 weeks ago
I think this is a great price for the latest iPhone with massive 256gb memory brand new! This is locked to EE network. This retails nearly £799 I think so great saving.
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Top Comments

(5)
17 Likes
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.


Going to the Trump school of fake truths?
9 Likes
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop

Close: £180

https://9to5mac.files.wordpress.com/2016/09/cszmryovyaawd8n.jpg?quality=82&strip=all&w=702

Proveright
you are paying over the odds for the hype and image and clever marketing.

It's all part of planned obsolescence.
8 Likes
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
6 Likes
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

This might win most ridiculous thing I've read today award. Do you believe everything you see on TV? Please provide link.
5 Likes
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

Go get your £6 worth of parts and build yourself one, in fact build me one whilst you're at it I'll even pay you £12.

There is a brand value attached to apple products, no argument there, but there is with everything you buy.

This deal is HOT

All Comments

(54) Jump to unreadPost a comment
Comments/page:
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8 Likes #1
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
17 Likes #2
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.


Going to the Trump school of fake truths?
1 Like #3
I think this is the 1st iPhone deal I've seen that has got heatoO
#4
Great price if you are on EE...but +6 month wait to unlock from day of activation if not
6 Likes #5
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

This might win most ridiculous thing I've read today award. Do you believe everything you see on TV? Please provide link.
5 Likes #6
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

Go get your £6 worth of parts and build yourself one, in fact build me one whilst you're at it I'll even pay you £12.

There is a brand value attached to apple products, no argument there, but there is with everything you buy.

This deal is HOT
#7
Even if the parts alone were £6 cost to Apple, that's a fraction of the price of the phone. I reckon one of these probably runs Apple of the region of £400
#8
Out of Stock:/
9 Likes #9
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop

Close: £180

https://9to5mac.files.wordpress.com/2016/09/cszmryovyaawd8n.jpg?quality=82&strip=all&w=702

Proveright
you are paying over the odds for the hype and image and clever marketing.

It's all part of planned obsolescence.
#10
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
Your saying that the cost of materials to build an iPhone is £6? What have you been smoking?

Parts will be a fraction of the overall cost, as will profit margin, R&D, design costs, labour, transport and so on, but there is no way that the parts cost as little as £6!
#11
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.


No, you are paying for one of the most optimised & reliable mobile OS available with consistent updates, that runs really well even with low internal specs
1 Like #12
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

£6? Think you've been smoking a bit too much green...
#13
zholesale
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
No, you are paying for one of the most optimised & reliable mobile OS available with consistent updates, that runs really well even with low internal specs

Well I agree with everything apart from "even with low internal specs".

It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.
#14
thecynicalsaint
Parts will be a fraction of the overall cost, as will profit margin, R&D, design costs, labour, transport and so on, but there is no way that the parts cost as little as £6!

Apple's gross margin on iPhones has been ~38%
#15
the__cat
It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.

Indeed - as I said, it's planned obsolecence.

This was a very good BBC documentary (which is probably available through certain client indexing sites) that says as much...
#16
daBluone
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
This might win most ridiculous thing I've read today award. Do you believe everything you see on TV? Please provide link.
Its hardly a new thing. EVERY western designed item is made in China or far east - ironically something Trump is trying to reverse a bit - and getting attacked for it ! As for the cost, yes up to you if you believe or not - and up to YOU if you want to convince yourself it isn't happening - theres far MORE of that happening.
#17
PhilK
EVERY western designed item is made in China or far east

That is factually incorrect.
#18
PhilK
ironically something Trump is trying to reverse a bit - and getting attacked for it !

Oh really....
3 Likes #19
m5rcc
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop
Close: £180https://9to5mac.files.wordpress.com/2016/09/cszmryovyaawd8n.jpg?quality=82&strip=all&w=702
Proveright
you are paying over the odds for the hype and image and clever marketing.
It's all part of planned obsolescence.
OK, let's suppose it is £180 for just construction.
You've got initial research & development and design costs. Most likely done in California and the associated wages there. Once constructed you've got distribution costs. You've got cost of their own stores. You've got costs of replacements/repairs under warranty. Marketing is a huge costs as well. That Brand halo doesn't come cheap.

After all that they've then got to turn a significant profit for tax (_;) , shareholder dividends and then reinvest the same as above again for next year's model. Most is just sitting in reserves as cash or other liquid assets.
#20
loofer
OK, let's suppose it is £180 for just construction.
You've got initial research & development and design costs. Most likely done in California and the associated wages there. Once constructed you've got distribution costs. You've got cost of their own stores. You've got costs of replacements/repairs under warranty. Marketing is a huge costs as well. That Brand halo doesn't come cheap.
After all that they've then got to turn a significant profit for tax (_;) , shareholder dividends and then reinvest the same as above again for next year's model. Most is just sitting in reserves as cash or other liquid assets.

Even after all those associated costs you have mentioned, they're still making $250 profit per unit.
#21
m5rcc
the__cat
It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.
Indeed - as I said, it's planned obsolecence.
This was a very good BBC documentary (which is probably available through certain client indexing sites) that says as much...

Yep, agreed.

If manufacturers produced devices that could run software for 10 years they'd never make anything on new models. Simple concept really, but people will always argue that it's not really happening. :)
#22
the__cat
Yep, agreed.
If manufacturers produced devices that could run software for 10 years they'd never make anything on new models. Simple concept really, but people will always argue that it's not really happening. :)

Well maybe not from a electronic perspective, but there are still a few manufacturers that do provide genuine long-life products, such as Miele.

It's just a little ironic that Apple#s devices tend to fail soon after the warranty period has ceased.
#23
m5rcc
the__cat
Yep, agreed.
If manufacturers produced devices that could run software for 10 years they'd never make anything on new models. Simple concept really, but people will always argue that it's not really happening. :)
Well maybe not from a electronic perspective, but there are still a few manufacturers that do provide genuine long-life products, such as Miele.
It's just a little ironic that Apple#s devices tend to fail soon after the warranty period has ceased.

No I wasn't really talking from an electronic perspective. I was getting at software support on hardware really. A washing machine, for example, doesn't really run any CPU-intensive apps, for example, so the embedded PC/electronics should reasonably be expected to run firmware for a much longer period of time, usually longer than the mechanical life-expectancy of the product, one would argue.
#24
the__cat
m5rcc
the__cat
Yep, agreed.
If manufacturers produced devices that could run software for 10 years they'd never make anything on new models. Simple concept really, but people will always argue that it's not really happening. :)
Well maybe not from a electronic perspective, but there are still a few manufacturers that do provide genuine long-life products, such as Miele.
It's just a little ironic that Apple#s devices tend to fail soon after the warranty period has ceased.
No I wasn't really talking from an electronic perspective. I was getting at software support on hardware really. A washing machine, for example, doesn't really run any CPU-intensive apps, for example, so the embedded PC/electronics should reasonably be expected to run firmware for a much longer period of time, usually longer than the mechanical life-expectancy of the product, one would argue.

Well without trying to deviate much from the thread itself, washing machine logic boards fail quite often, especially on the cheaper stuff (Hotpoints, BEKOs and the like...).
#25
m5rcc
thecynicalsaint
Parts will be a fraction of the overall cost, as will profit margin, R&D, design costs, labour, transport and so on, but there is no way that the parts cost as little as £6!
Apple's gross margin on iPhones has been ~38%
Like I said there is a profit element in the cost of the unit, which you are saying is 38%. Fine, sounds about right but how does that show £6 for materials?
#26
thecynicalsaint
Like I said there is a profit element in the cost of the unit, which you are saying is 38%. Fine, sounds about right but how does that show £6 for materials?

I never said they cost £6. I stated £180.
#27
m5rcc
thecynicalsaint
Like I said there is a profit element in the cost of the unit, which you are saying is 38%. Fine, sounds about right but how does that show £6 for materials?
I never said they cost £6. I stated £180.
My original post was in response to the guy that said £6 so I thought you responding to support his assertion.
#28
thecynicalsaint
I thought you responding to support his assertion.

How if I posted evidence that countered that 'fact'?
2 Likes #29
the__cat
zholesale
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
No, you are paying for one of the most optimised & reliable mobile OS available with consistent updates, that runs really well even with low internal specs

Well I agree with everything apart from "even with low internal specs".

It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.


It's also well documented that the max Google support a phone including the Pixel is 3 years! Even if Apple devices run worst there are people who have only just stopped getting updates for 7 year old phones with Apple! I've also found they even patch none supported products if an issue is found. Most none Nexus/Pixel devices are lucky to see more then 1-2years of support...including flagships! I'm both an android and Apple user but to have a go at Apple for older devices slowing down is just stupid! Other arguments about price or specs might be valid but you're using one of the strengths of buying any Apple product as a weakness! I've got a white MacBook 2009 I bought from eBay for £200 and have updated with SSD and 4GB RAM and it runs really smoothly on 2nd but current OS! Find me a laptop running a relevant OS that wasn't 3 times the price of a Mac that does the same...you'll struggle! I even get about 3 hours battery!
2 Likes #30
the__cat
zholesale
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
No, you are paying for one of the most optimised & reliable mobile OS available with consistent updates, that runs really well even with low internal specs

Well I agree with everything apart from "even with low internal specs".

It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.


It's also well documented that the max Google support a phone including the Pixel is 3 years! Even if Apple devices run worst there are people who have only just stopped getting updates for 7 year old phones with Apple! I've also found they even patch none supported products if an issue is found. Most none Nexus/Pixel devices are lucky to see more then 1-2years of support...including flagships! I'm both an android and Apple user but to have a go at Apple for older devices slowing down is just stupid! Other arguments about price or specs might be valid but you're using one of the strengths of buying any Apple product as a weakness! I've got a white MacBook 2009 I bought from eBay for £200 and have updated with SSD and 4GB RAM and it runs really smoothly on 2nd but current OS! Find me a laptop running a relevant OS that wasn't 3 times the price of a Mac that does the same...you'll struggle! I even get about 3 hours battery!
#31
OOS
#32
the__cat

It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.

Don't doubt you're right, but three years seems a pretty reasonable time span for a phone to me.
#33
Great price, great phone.

Regret staying android
#34
m5rcc
loofer
OK, let's suppose it is £180 for just construction.
You've got initial research & development and design costs. Most likely done in California and the associated wages there. Once constructed you've got distribution costs. You've got cost of their own stores. You've got costs of replacements/repairs under warranty. Marketing is a huge costs as well. That Brand halo doesn't come cheap.
After all that they've then got to turn a significant profit for tax (_;) , shareholder dividends and then reinvest the same as above again for next year's model. Most is just sitting in reserves as cash or other liquid assets.

Even after all those associated costs you have mentioned, they're still making $250 profit per unit.


And that's a problem? Supply and demand. They'd all do it if they could.
2 Likes #35
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.
You should stop watching tv. It's bad for you, and you might influence others with these kind of stupid comments. Problem with today's social media actually, too much fake news and idiots to believe it.

Edited By: vladdy on Jan 12, 2017 17:07
#36
Will the Aerial fall off or Explode? I really like these added value products ;-)

p.s. Sarcasm. ;)
#37
devlino
I think this is the 1st iPhone deal I've seen that has got heatoO
Still going and will be hotter then bottom of your laptop
http://www.hotukdeals.com/deals/iphone-se-64gb-unlocked-399-john-lewis-2597992
#38
le_jaeger
the__cat

It's well documented that after 2-3 years, Apple devices running iOS don't perform too well with the latest version installed.
Don't doubt you're right, but three years seems a pretty reasonable time span for a phone to me.

But if it's still in perfect working order, why upgrade? That's the point. Having to upgrade after 3 years should be your choice in that case, not the manufacturer's.

Take a car, for example. After 3 years it will still run. The manufacturer doesn't make the software cause the car to run slow after 3 years. It might not have the latest toys, but it can still drive just as well as it did (to an extent, given wear-and-tear, etc) when it was built.

You just don't get that with phones. The software is constantly updated and at some point the device becomes obsolete because the hardware can't run the software adequately, so you have to upgrade. You're completely at the mercy of the manufacturer.
#39
Thanks op, good site. they have some good offers on, on other phones too.
#40
ourdevonfamily
Proveright
As a TV prog showed last year they cost £6 in parts to produce in a Chinese sweat shop.
Apple products are like jewelry or designer clothes , you are paying over the odds for the hype and image and clever marketing.

Go get your £6 worth of parts and build yourself one, in fact build me one whilst you're at it I'll even pay you £12.

There is a brand value attached to apple products, no argument there, but there is with everything you buy.

This deal is HOT


You have to pay labour as well though. At minimum wage it will take this guy a lifetime to build it. So you will receive it at a cost of half a million in 2060 when the rest of are communicating with each other with our neural implants.

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