Apple store will not discount this product but save £10 off the normal £99 price at Amazon.
See "more buying choices" on right hand side of page for Amazon price
* Stream films, TV programmes, music, photos and more to the redesigned Apple TV
* Connect to your widescreen TV and wirelessly sync your iTunes library
* Rent films, ad-free and in HD with Apple TV. HD films start from just £3.49, SD films from £2.49
* Control with the free Remote app or stream content from your iPhone, iPad or iPod touch with AirPlay *