Just picked up a new Apple Wired Keyboard from Comet in Leeds for £23.80 (did the collect in store method from Web).
I checked the price online and it was £28.00, however they're running a 15% of Keyboards promotion at the moment using the Code 15KEY. I tried to use it at the checkout but it told me it wasn't valid on this purchase so I called comet on 08705 425 425. The guy at comet said it wasn't valid but I pointed him to there Keyboards Page that says 15% of ALL KEYBOARDS and he asked me to wait a second then came back and said he would apply the discount and give me a reference to pick it up in store for £23.80!
The code works fine for the Wireless Keyboard which works out at £39.95 from £47.00
Anyway I just though I'd share that with you as you don't often see Apple products on sales for much less than the Apple Store.