I saw this on the end of an aisle in my local Sainsbury's today. It's an introductory offer, going to full price of £29.99 after 20th November. Have done a search online and its available from Sainsbury's online groceries for deliveries by the 20th.
From the bottle...
ARDMORE Highland Single Malt Scotch Whisky
Matured for a final period in small 19th century style 'quarter casks'
"Full & Rich, with unique Highland peat-smoke notes."