I'm a regular Aria user and came across this Easter Special on their homepage this morning. As far as I can see, it looks like they will be featuring "4 new greatdeals every day" from the 2nd to the 9th fo Easter.
Today they have batteries for 1p, a video camera for £49.99, a remote control plane for £6.95 and a 7" Digital Picture Frame for £29.99. The frame and the plane really impressed me. There prices are always low but this seems extreme!