This appears to be another discontinued item that is being sold off.
It's NOT short dated or store specific, just being sold off where stocks remain.
It was being sold for £1.44, now in a reduced to clear section at 39p.
I didn't take a photo in the store, and neither the jar nor the receipt came on holiday with me so I can't take a photo of those either, sorry!
I'll take a photo as proof when I get back. :)
Found in Asda Rochdale.