Was in Tottenham Hale Asda last night and they were selling this set for £6.97 (RRP 19.99). It doesn't appear to be available online though.
Not sure if this is just store specific (and old stock found in the back room) as I know Asda did sell them for £7.13 about 6 weeks ago. Definitely worth a look though if you are in Asda today!
Fly to the scene of any emergency!
There’s a wildfire outside LEGO® City! Quick – launch the Fire Helicopter into the air! Spin the propeller while you hook up the giant bucket, then fly off to scoop up some water at the nearest lake. Meanwhile, the speedy fire truck races to the scene to help keep the blaze under control! Includes 2 minifigures with fire-fighting gear.
•Includes Fire Helicopter and fire truck
•Includes 2 firefighter minifigures in full gear
•Helicopter has a powerful spinning propeller
•Measures over 12" (30cm) and over 4" (10cm) long