This is a proper hifi cable for high end system before you all shoot it down. Its really more at a low end of the top of the range field of cables, it will compete with any interconnect at any price really (yes there are cables many time more expensive than this one). The reason for the big discount is Atlas are updating their product lines so these will be replaced by new versions in a few months.
There are various reviews and forum discussions of these cables online if you need to check how good they are. I have just fitted mine into my system and can hear the difference immediately.
If you don't know what these are and how you would use them please don't vote cold just because you wouldn't pay for them. This is a very good price for this level of cable and that is the criteria of a hot deal.