In my local comet they were selling this for the above price. Did a quick search and Play are selling for £17.99 and Game for £19.99. Released in June 2008.
The most intense handheld off-road racing package is back with ATV Offroad Fury Pro for the PSP system. In addition to the adrenaline rush of pure ATV racing, players can now choose from more than 30 total vehicles to race, including MX bikes, buggies, and Trophy Trucks to compete on 64 all-new tracks, including tracks from the original ATV Offroad Fury titles.
Not sure how to upload a pic, sorry!!