Just been into my local Boots store (Bradford Forster Square) and picked up one of these in the clearance bit. Still £17.50 online but out of stock.
The Outlook Shade a Babe is designed by Mums for Mums, they ensure that your child has the UV protection they need when going outside in their buggy. The shades have been constantly evolving, and remain the most practical and easy to use form of shade-with-sun-protection available The mesh design reduces glare, acts as a windshield, keeps flies and insects at bay, lets air circulate and still allows your child to see out!
Simply fit the Shade-a-babe onto the hood of his pram or pushchair, giving unbeatable (SPF 50 ), hassle-free UV protection