It is on sale it £49.99, but 20% (£10) is automatically taken off at checkout to make the deal total of £39.99.
Available to collect in store, or for delivery
There is also 3% Quidco.
About £47 seems to be the cheapest elsewhere.
The new BaByliss Pro 230 Elegance straightener reaches 230 degrees salon temperature and is ready to use in just 15 seconds. The super shine, 25% longer true titanium plates, straighten larger sections of hair at one time for fast results and give an ultimate smooth finish. With its Advanced Ceramics heating system, it has ultra fast heat recovery to maintain constant high heat during use.