Original 1 litre Bailey's only £10 at ASDA.
Instore today they had a pallet full at the end of the shelves with a big sign saying £10. And a smaller label saying 1 litre £10.
Probably got it in for the Bank Holiday so you may see Morrisons and Tesco dropping their prices to match ASDA like they did at Christmas and Easter.
Could be store specific?