Saw this in Asda Hatfield and bought a few bags. But seems its nationwide (available online).
Rice is the staple foodstuff in my house so I'm always looking out for the best basmati prices - this is a bargain at £1 per kilo.
I can tell you from experience this brand is good, and is used in a lot of restaurants and take-aways. I know, Tilda usually regarded as best but very expensive normally.