Noticed this instore at Gamestation Glasgow.
In Bad Company, the latest in EA's Battlefield series, players take up the gun of Preston Marlowe, a rookie in the 222nd Army battalion. As you might have guessed from the title, he knocks around with a crew of misfits, and these misfits aren't quite so interested in fighting the enemies of democracy as they are in finding a tasty payday. More specifically: gold. So, off you trot behind enemy lines in search of the shiny stuff.
The game comes with a robust multi-player offering, with 24 players able to pile in and make the mortar fly. It wouldn't really provide much company at all without multi-player, after all.