First deal - haven't bothered in the past looking at the criticism many posters get :-P
Seems to be £39.99 in most places for the regular edition.
£43.99 at Argos
£39.99 at GAME
£39.99 at blockbusters
£39.99 at cdwow
£39.99 at HMV
£37.73 at TheHut
Cheaper at £34.95 at ShopTo (but they've really took the p1ss for me with pre-orders before)
No idea if they're doing this in-store at Tesco too, but I'd always rather order online.